I Help Position Healthcare
Brands for Success.

I provide trusted communications counsel to healthcare agencies and pharma,
biotech, med device companies. I have worked with 100+ brands.

About

About.

I’m Leigh Fazzina, an award-winning healthcare communications consultant. I am a trusted ally. My experience is vast. I’m agile and nimble working in high-stakes moments of healthcare change. I’m a lean thinker. I combine deep expertise in strategy with creativity and ingenuity to create sought-after experiences and meaningful solutions to tough healthcare marketing communications challenges.

I provide trusted communications counsel to pharmaceutical, biotech, medical device, nutraceutical and patient recruitment companies as well as to patient advocacy groups, hospitals and healthcare systems. I have a reputation for excellence in the healthcare communications industry and I work in several different ways. Corporations will hire just me, or me and my team of senior-level subcontractors. Agencies will hire me for projects as a white label team member.

I have 20+ years of experience and have been recognized for excellence with a dozen industry awards from the Public Relations Society of America and the International Association of Business Communicators. I am a past president and 9-year board member of the PRSA Health Academy and the current Philadelphia affiliate member of PRConsultants Group.

Puzzle Solver, Innovator & Impact Seeker

Leigh is a norm breaker. A solution creator. A big thinker. Leigh will solve your puzzle and help to deliver impact.

A Smart Swimmer

Sharks move strategically to stay alive and relevant. So should you. Leigh will help keep your communications and public relations strategy targeted and active to boost engagement, recognition and make for greater impact.

A Beginner (With The End In Mind)

Leigh will help you reach success by starting from with the end in mind, with vision and experience help you to stay focused on the finish line.

About
Services

Services

Today’s media environment is cluttered. With new communication platforms being
introduced frequently, and the traditional ones still being a big part of how we
communicate in business, breaking through it all takes creativity and the development of
the right communications strategy so a message can be relayed, understood, and
remembered. To accomplish this, Leigh Fazzina offers a broad range of communications and public relations capabilities with personalized services to help strengthen a healthcare brand and image.

Public Relations

Strategic Planning
Spokesperson Identification / Media Training
Press Conference Development
Press Briefing Development
Press Release Development
Media Pitching
Press Kit, Press Release/Media Alert Development
Media Alert Development
Local Market Media Tours
Satellite Media Tours
Audio News Releases
B-roll

Communications

Communications Auditing
Strategic Planning
Message Development
Speech Writing
Corporate Writing (bios, backgrounders, history, fact sheets)
Online Press Room Development
Crisis Communications
Website Content Development
Website Design/Development/Maintenance

Influencer Marketing

Campaign Plan Development
Influencer Identification
Influencer Auditing
Influencer Contracting
Influencer Training
Influencer Management
Influencer relations

Social Media Communications

Education and Workshop Training
Social Listening and Monitoring
Social Auditing & Analyzing
Social Media Policy Development
Strategic Planning
Social Identity Management
Network/Platform Technology Training
Network/Platform Creation & Management
Social Media Press Release Development
Podcast Development
Electronic Media News Releases
Blog Strategy & Development
Blogger Engagement
Content Development

Let’s Talk About Your Brand’s Needs

Services
Team

All-Star Team.

Focused on Vision,
Strategy, Tactics & Results

Leigh
Leigh
Ting-Ting
Ting-Ting
00

Years Experience

000

Brands Worked On

00

Industry Awards Received

00

Clients Worked With

Testimonials.

Following is a selection of testimonials from clients that encapsulate Leigh’s working relationships.

Michael Durand

Adjunct Assistant Professor, Department of Integrated Marketing and Communications, New York University

I have worked with Leigh many times over the years and have found her resourceful, wise and conscientious in all her business dealings. She provides practical, and effective counsel in both traditional public relations and digital communications.

Jeff Molter

Cancer Communications, Perlmutter Cancer Center / Langone Health

Leigh Fazzina has become one of my most trusted collaborators on working on communications projects together. We have had a long history of working (and succeeding) at several initiatives at several companies. She understands our business, provides useful counsel, and does the work required to get the job done. She has taught me a great deal in the social media arena, for which I am grateful. Most importantly, Leigh is a thinker, leader and 'doer' when it comes to helping your business. That is what we utilize her for. She doesn't sugar-coat the demands of the tasks before us; she merely helps us overcome and achieve what we need to do. A most respected colleague who I look forward to working on more communications projects in the health care field.

Lisa Packer

Strategic Communications Consultant

Smart and steady best describe Leigh Fazzina. Finely tuned to how marketing and communications are evolving, she brings those changes right to the clients to best position them for success. And when client needs are urgent and seemingly overwhelming, Leigh brings a steadiness that comes from confidence and experience. As a partner on shared client work, Leigh is a collaborator and not a competitor, putting first the needs of the client and presenting a united and seamless front.

William Stone

Writer & Health Literacy Advisor

After working in this industry for more than two decades, I've experienced my fair share of PR professionals. Leigh is, without a doubt, the best I've seen. Collaborating with her on one of my accounts--a clinical drug trial for patients with Parkinson's disease Psychosis, showed me just how good she really is. She never was daunted by how challenging a task quantifying and then motivating this particular audience was, but rather responded strategically with a unique understanding of their situation. What's more, her enthusiasm was infectious. To say Leigh possesses a "can do" attitude is an understatement. With Leigh on your team managing media relations and PR, you can rest assured that you're in extremely competent hands.

Barry Winn

Vice President of Strategy, Harte Hanks

Leigh understands the social media landscape in healthcare and life sciences better than most. As a trusted partner of our company, she has worked with us to build an efficient social media footprint and publish quality content that is meaningful to our clients and prospects. Leigh's years of experience in PR and communications provide a great base of knowledge that her clients benefit from. It's the best of both worlds - having that rock-solid, traditional PR partner with all of the latest social media tactics and know-how. Truly a great combination - and a great partner. Please feel free to contact me directly for a more detailed/formal recommendation.

Rick Buck

Senior Director of Communications, American Association for Cancer Research

Hands down, Leigh Fazzina is one of the best PR people in the healthcare industry. Her work is top notch. I have the pleasure of working with Leigh on and off projects since 2015. Her work has truly contributed to the growth and success of many organizations. She is smart, talented and a great person too.”
Team

Working With Clients Like

Let's Connect.

Contact Leigh Fazzina if you are ready to talk about your next communications and public relations project.

Let's Work Together